Black Rifle Coffee is hiring veterans to support the usually forgotten ex-soldiers. Is that a counter response to political controversies?
Veteran Evan Hafer’s company responds to Starbuck’s pledge to hire 10,000 refugees, a protest against President Donald Trump’s new policies on immigration.
The executive states that he wants to turn the conversation away from foreign policy. He finds that closer domestic issues are more important than politics. To Hafer, Family, Business, Veterans, and country, mainly taxpayers, are issues much more important that have been neglected away from the headlines.
Black Rifle Coffee Company provides a high-quality, roast-to-order, coffees to the pro-2A and veteran communities. Between deployments to Iraq and Afghanistan, the veteran-turned-coffee-entrepreneur worked to refine his coffee roasting skills, while improving his military abilities.
He spent over a decade studying coffee, developing his roast profiles and tasting the coffee blends he created. Black Rifle Coffee is quite actually the combination of his two favorite passions. And is enthusiastic about sharing his pride in the coffee he roasts, the veteran’s company employs and the causes him and his company support.
With the help of the community behind him, the company’s plan is to build 600 stores in the next six years.
The rate of veteran unemployment is 4.6 percent, according to the Department of Labor.
With a massive military and patriotic appeal, Black Rifle Coffee Company is an online roaster and store.
They sell fantastic Colombian and Brazilian coffee along with equipment for coffee brewing and apparel. Apart from the nationalist marketing, which is not my place to judge, they are a serious business, and my experience as a customer has been great.
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